Insight into Scentsy’s Success…
Scentsy Co-Owner and CEO, Orville Thompson, just wrote an article for DSN (Direct Selling News). In it, he discusses the Scentsy Brand, out hits (and misses), continued steady growth and…sheep? Check out an excerpt from the article:
“Since our launch in 2004, Scentsy has grown steadily, from sales of less than $100,000 in 2004 to more than $380 million last year. Within the last year alone, we moved up 31 spots from No. 64 to No. 33 on the DSN Global 100 list of the top direct selling companies in the world. Each season has seen us do some things well and some things poorly. Like most direct selling companies, we have not been immune to consultant discontent, financial concern, poor execution, bad communication or competitive pressure, yet we have grown steadily. Through it all, we constantly ask ourselves the probing questions of how and why.”
To read the entire article CLICK HERE.